Some heuristics for good public engagement practice

From time to time I have conversations that remind me of the principles that guide my own work in different aspects of facilitation and engagement. Today, in two different design conversations, I was reminded of these again, and I took a few notes as we were talking. These aren’t the be-all and end-all of good practice, but they are things that roll off the tongue and are basic heuristics for how I structure and facilitate public engagement sessions.

1. Ask constructive questions. One of my pet peeves is when folks want to structure a public engagement with a presentation of a half- or well-formed policy proposal and ask “What are we missing?” In most cases once a piece of legislation or a plan reaches the consultation stage, the decision is already made that we are going in THIS basic direction. The “What is missing?” can imply that there is room to throw the whole thing out, or it invites ideological contributions that can derail the conversation. Instead, share material and then ask “what would make this stronger?” or “What would make this fail if we didn’t’t address it now?”
2. Foster participant ownership: Real transparency can demand of us that we ask participants to share information with us in their own words, in their own handwriting, and in their own voice. As much as possible, have your participants shape their own input, and make sense of it together. The extent to which you are coding data, making summaries, and writing reports and responses alone and outside of the group’s work, is the extent to which they are being left out of the process. So think very consciously about that.
3. Ask authentically curious and open-ended questions: in North American culture we have a pre-disposition to asking yes/no questions. We can often appear very curious in doing so, but a question that leaves only two or three possible answers doesn’t actually allow a person to fill it with their wisdom. A simple example is something like “Do you think this proposal will work?” questions that start with verbs and ending question marks usually logically invite a yes or no answer. So practice crafting a question that allows for thoughtful reflection, and provides answers that you cannot yet see such as “how can you see this proposal working?” or “what is your reaction to what we just shared?” Also, avoid questions like “do you think we should go with this proposal or something different?” which still invites a binary choice even though people may choose to answer it with more detail. If you require a follow up question to make a person’s answer more clear, then ask that question in the first place.
4. Clarify how responses are to be used: There is nothing worse than being invited to a public consultation meeting only to have your ideas dismissed or ignored. Perhaps the only thing worse is being invited to a process where you believe you are helping to make a decision when in reality the decision is being made elsewhere. I call this “engagement washing.” It’s so important to frame public meetings so that participants are clear about what is happening and what is not happening so that they can make an informed choice to participate and how to participate.
5. Facilitate difference, not consensus: Most public engagements are not decision-making processes. Many times in my career I have had to hold decision-makers accountable for making decisions and not outsourcing them by saying “the community needs to agree on this before we implement it.” The role of the community is to be a difficult, diverse, conflicted, heterogeneous, mass of opinions and ideas. Decision makers are elected to make decisions in that context. When facilitating public engagement, I tell my clients that our job will be surfacing differences and not arriving at consensus. Illuminating differences helps decision-maker make good strategic choices and helps them to understand the costs and impact of their decisions.
6. PAvoid the tyranny of inclusion. Many engagement processes suffer from what I call the tyranny of inclusion. This operates when we believe we need to respond to every single comment and piece of advice equally. Practically speaking, that requires us to respond to a focus group or expert panel in the same way as we might respond to an anonymous troll who left a comment in passing on a survey form or in a social media thread. When structuring engagement processes, I usually shape circles of engagement that make it clear that the more responsibility you have for the outcome. The tighter the feedback loop for your advice. This principal goes hand-in-hand with design principles of equity of voice and inclusion of different lived expertise in engagement and decision-making, and there is no perfect balance.
7. Engagement practice can sustain or undermine democracy: in the courses I teach on engagement I stress this point constantly: how we engage affects people’s feelings and trust of democratic processes. Engagement processes that are restrained, restrictive, or opaque signal and unwillingness to engage with the messy realities of community and citizen. Open, validating and meaningful engagement that can help shape public policy. Decisions helps build, and strengthen democratic participation. This should go without saying, but seeking efficiencies in engagement processes can have the effect of smoothing over all the tricky bits that make democracy and participatory life rich, creative, and co-owned. So be conscious about the choices you make when structuring engagement.

So those are a few. There are many more besides these, not to mention rigorous thinking about power. But these are among the most important ones to begin with for me.