Practicing the art of invitation

Myriam Laberge posted a link to a video of David Gershon talking about what it takes to take change to scale.   What struck me about the video was not so much his message as what it actually is.   It’s a “trailer” for a 2007 conference sponsored by the Omega Institute.

As an artful act of invitation, this is briliant.   How many of us outside the movie industry consider making trailers to gatherings?   Putting audio and video to work in this way is a fantastic way to get the message out, introduce people to ideas that will be bandied around at your gathering, and it becomes a great way to have people with blogs – like me! – link to your invitation.

How else are you pushing the boundaries of invitation?

UPDATE: Geoff Brown chimes in.