Mastering invitation
In May I am co-hosting a conference in Australia with Geoff Brown, Viv McWaters, Anne Pattillo and Johnnie Moore on evaluating behaviour change in sustainability initiatives. Sounds dry eh?
Well I invite you to visit Geoff’s blog to view the invitation and the slideshow he has put together that provides some context for the gathering and adopts the playful and exploratory tone of the conference we are designing: Show Me The Change is “coming ‘atcha live” | Yes and Space.
Working with Geoff is great because he has a terrific facility with all kinds of social media, including a mastery of powerpoint that shoud be a required skill for anyone entering the working world. Taken together with the conference website, he is spearheading a great invitation process tat communicates the intention of the gathering and sets the tone for participation. Just seeing how we have put together the invitation process and what it looks like should be an inspiration to others, taking us beyond the Save The Date notices, emailed brochures and static conference websites that are little more than a notice board posting in cyberspace.
Working on this conference is expanding my edges around invitation and harvesting, and I’m having fun playing into what we are doing.