Appreciating Cynthia Kurtz’s work

A detail from a surf board on display at the Nazare Surf Museum, Nazare, Portugal.

If you have been working with me over the past five years or so you will have heard me reference and use the work of Cynthia Kurtz in the work we are doing. Among other things Cynthia is the originator of NarraFirma, the software I most often use for narrative work on complex topics. She is the author of one of my favourite papers on Cynefin, The New Dynamics of Strategy which she wrote with Dave Snowden back in 2003. She wrote her own books on Working With Stories and Confluence a brilliant book about her own approach to working with complexity. Last month she posted some news about her current work and life. She is in the process of downloading her work into four different versions of Working with Stories, and thinking deeply about a transition in her life and work. I encourage to read her post.

Cynthia has been a key mentor in my own life and work, especially as the pandemic changed our approach from in person to online. Last year I took her practicum course on PNI which deepened my appreciation for the depth of these tools that she shares. NarraFirma in particular has been a godsend as a tool for me to work with my clients. Because it is open source and Cynthia and her husband Paul have their hands on the code, any updates or bugs I have experienced with the software get corrected right away.

So I thought I would take a moment to offer folks an introduction to her work and point you to the resources that she has shared. Cynthia is an incredibly deep and generous thinker and has made it her life’s work to provide accessible tools to people struggling with complex challenges because at the core of human community should be the delight in the way we work with our stories.

Her work on complexity

Cynthia began her work in the world as a biologist studying social behaviour in animals until an injury in the field prompted a career change. Already pre-disposed to curiosity about complexity and with some skills as a programmer, she teamed up with her husband Paul Fernout to write environmental simulation software to help people learn more about the natural world. Later, seeking more security, Paul took a contract job at IBM and showed Cynthia a job posting relating to organizational storytelling and she applied. Her skills as a researcher, and knowledge of social dynamics through her science background quickly became the foundation of her work.

Cynthia worked at IBM as the company was discovering complexity and the role of storytelling and her ideas found a rich ground alongside many other researchers and thinkers who were helping to explore and develop the field. The paper she wrote with Dave Snowden from this time, The New Dynamics of Strategy, starts with a deep dive into theory and why complexity challenges conventional forms of decision making. It then goes on to describe the Cynefin framework in detail and discusses how to use it with a series of practices and applications. Together this represents a pretty comprehensive foundation for understanding the role of Cynefin and the methods for using it when it comes to strategy and decision making. The paper itself contains Cynthia’s ideas on control and connection which are key aspects of her own sense making framework

Although her work is deeply informed by theory, it wasn’t until 2021 that she finally published a book that describes her approach to understanding complexity, or more precisely, the relations between self-organization and intentional organization. The book is called Confluence and it describes a set of tools and approaches for thinking about the intersection of organizational planning in a self-organizing world. True to form, it is not just a theory book, but a book of well-documented thinking tools illustrated by stories and knowledge gleaned from a wide swath of human experience. It’s a delicious and lingering read. It cuts close to the bone. The last section addressing conspiracy theories might be one of those things that saves democracy. (It also helpfully addresses jargon and complexity theory in an incredibly thought provoking way!)

While it took her a long time write Confluence, she has been a productive and generous blogger for decades and her thoughts, ideas, ramblings and clear gems of wisdom are collected at her blog, Story Colored Glasses.

Working with stories

Cynthia’s focus in the world has been consistently on the role of stories and narrative and so her work has been driven towards the deeply practical. She has created, co-created or piloted dozens of methods for working with stories in groups, many of which are standard practice in our field now. Her magnum opus is Working with Stories in your community or organization and is a comprehensive introduction to her own research method, Participatory Narrative Inquiry (PNI). Working With Stories (WWS) has a whole website devoted to this book and some of her latest iterations, which include a simplified version and an advanced version, a collection of story forms and will soon also include the fourth edition, which she is currently preparing.

WWS is a constant companion on my desk and there is a lifetime of learning in this book. I’m astounded at Cynthia’s capacity to document her own process and her knowledge and present it in accessible ways. That isn’t to say that the material isn’t dense and rich. This approach is not simple to understand or work with until you have unschooled yourself a bit in research methods, epistemology and facilitation. But as a body of work it is immensely transformative for research, engagement and strategy.

WWS is a worthy investment of time and money and is a useful guide to anybody seriously working with story, social patterns and change making in complex settings.

Software for working with stories

Cynthia’s interest in uncovering patterns and connection in stories along with her training in statistics and her experience in programming led her to create the early programming behind Sensemaker Explorer while she was at Cognitive Edge. Later she and Paul Fernout created their own software for gathering stories and discovering patterns. Eventually their efforts became NarraFirma, an open source software package that is really a project management tool. NarraFirma includes hundreds of screens and tools to plan and carry out a PNI project, including the ability to create story gathering surveys, perform catalysis on the results, prepare materials for sense making sessions, and reflect on and report on projects. One of the best features of NarraFirma is the context specific help screens that enable users to not only navigate the software but learn about the practice as they are doing so. I’ve never seen anything quite like NarraFirma.

Although the software is free to use and requires only a WordPress site to install as a plug in (my preferred option) it takes several days to really learn how to use properly and years of experience to use well. When you use NarraFirma you are not just building a survey tool for story collection, but you are immersing yourself in Participatory Narrative Inquiry. I have done probably thirty or more projects, from one time story collections for strategic planning or engagement around complex issues like opioid use and crisis response to a four year long inquiry into changing workplace culture. Every time I dive in I learn more about how to work with this approach. The software not only helps me run my project, it makes me a better practitioner as I’m doing so.

I’m immensely grateful to Cynthia for putting her work out in the world and I highly recommend anyone interested in this field explore her thinking, offering and tools.