A few little lessons about “changing culture”

I think it was 1986-87 academic year that I truly fell in love with the idea of culture. That was the year I began my BA in Indigenous Studies at Trent University and it was during a time when Indigenous cultures in Canada were going through a generational resurgence after recovering from 100 years of state-sponsored cultural, physical and intellectual extinction. I was able to be a witness to communities and organizations recovering by growing deep into traditional practices, and younger generations receiving the teaching of Elders and using them to create new political movements, organizations, economies, governments, and health and well being in their communities. I loved the idea of culture as the ground for this work and loved watching people work with it, and indeed being a part of cultural shifts and and catalysis. Culture was like magic. It appeared bigger than all of us, it shifted and changed and it enabled things to happen. Or not.

I so fell in love with culture that I did an honours thesis in my fifth year that compared two national Indigenous organizations in their attempts to root their operations and structures in traditional cultures. One did it by using artifacts and trappings and firm structures that ended in arguments about orthodoxies and heartbreak, and the other did it by creating a relational, caring, and connected context in which a unique but thoroughly Indigenous way of being emerged.

So early on I learned that culture is emergent, that it transcends individuals and specific artifacts and practices, that it is a context that shapes relationships and behaviours and that it is the product of relationships and interactions over time. Norms of behaviour can’t be dictated, they can only arise.

Since then I would say that the heart of my work with organizations and communities has been working with culture. The sources of joy and the sources of pain are the multiples contexts in which we live our lives. I’ve worked in one-off settings and multi-year large scale systemic settings. I’ve worked with large teams and with little groups of change-makers. And we’ve tried it all, from magic methods to the “this will finally solve it” conference, to multi-year narrative sense-making projects. I’ve spent decades surfing the rise and fall of supporter culture around the soccer teams I’ve been a part of. I’ve spent nearly 25 years living on an island with its own unique slant on the world, creating social enterprises, supporting community economic development and making community through music and play.

About a year ago on the Art of Hosting Facebook group someone asked about changing culture in a very large organization and which methods are best. For some reason that post appeared in the feed that I rarely check, and I responded to it. But because I’m never going to send you to Facebook, I thought I would catch this sketchy set of insights and share them here. This is a back of the napkin kind of list, but these are truths that I will no longer doubt in my work with organizations and communities. So here’s what I’ve learned about “culture change.”

1. It takes years.
2. Your work will be non-linear and unpredictable.
3. All states are temporary.
4. If it is necessary for senior leaders champion and support change work, it will only be sustained as long as they don’t succumb to their anxiety and fear of uncertainty and unpredictability.
5. You cannot change culture directly, but you can work to change the way people interact with one another and see what kind of culture emerges as a result.
6. Learning together is often a good way to approach many different strategic and cultural issues in an oblique and open way.
7. If change of any kind in the organization or sector is predicated on the people needing to transform and be different then you are colonizing people. Don’t do that.
8. Whatever you think is happening is only ever a part of the full picture.
9. Whatever you think you have accomplished is only ever a piece of what you have actually done.
10. It will never go according to plan.