William van den Ende posted this really nice diagram that helps to think about the relationship between websites, users, conferences and content. I’m working with a number of clients at the moment who are struggling to marry their work to the web, and especially to the social web. THey are all not-for-profit organizations (or for-benefit, as I have started saying). This diagram is very helpful, if for no other reason than it gives us a context in which to offer specific conversations.